Oh my. Just when I was on the cusp of warming up to the fact that my favorite food — Heinz Ketchup — was available in green, the quick draw marketing maniacs at Heinz Corp. have unleashed three new colors of Ketchup. This is a mystery to me. Are sales of Heinz Ketchup down? Why do they feel compelled to mess with such a solid tasty consumeralbe. Does this kind of marketing historically work (e.g. New Coke, Double Stuff Oreos). I didn’t think so. It seems like fad marketing to me. But, I’m not in marketing, maybe it’s all the rage. The Heinz Corp. say they will be making these colors available in limited quantities. I wonder what the profile is for this kind of gimmick marketing? My guess is, the profile is some 20 years younger than me and has a demographic mantra of “oooh cool — mommy buy me this!”. I’m off to the supermarket…bye.