Twin Cities Type
“How might a typeface express what is unique about a city?”

That’s a big bad question to ponder or try to answer? How do you develop a typeface that imbues: ‘Minnesota Nice’, an evolving cosmopolitan ethnic insurgence, University of Minnesota student riots, and two cities that fight and play across a winding and polluted river?

That’s just what Eric Olson set out to answer when he developed a new series of fonts called Locator. Eric submitted Locator for the Twin Cities Design Celebration 2003, which asks designers from around town to conceptualize a new type for displaying the Twin Cites identity.

Locator is a beautiful typeface much in the tradition of current sans-serif fonts like Zuzana Licko’s Tarzana and Adrian Frutiger’s Frutiger. Eric delivers a nice addition to the release of Locator with a simple site that documents ‘the process and development of the Locator typefaces’.