It’s A Catastrphe
Another weighty telephone directory showed up as a blight on my lawn yesterday. Before I take it down to the garage and feed it to the chop saw, I thought I’d share with you, all the fine business establishments here in Portland that have chosen a name that really takes control of the moment and lets you know what ‘it’ really is. If you’d like to be challenged by this list, think of them all as snappy little quotes and then try and match each one to a character on The Simpsons who might say that line (example: ‘It’s Party Time/Disco Stu)

It’s A Beautiful Pizza
It’s A Dogs Life Day/Playcare
It’s About Hair
It’s About Time Jewelry and Clock Service
It’s All About Service
It’s All Arranged
It’s All Good
It’s Fran’s Vintage Advantage
It’s Just Lunch
It’s Me!
It’s My Pleasure
It’s Party Time
It’s Your Logo Inc

Update: After my “It’s” post the ‘House of Leach’ shoots me an email and responds with his favorite list. Comments in parentheses are his own. To wit,

“I decided to check up on MY favorite business naming cliche “The House of…” Here is an edited list from the first directory on our stack: Minneapolis 2000-2001:”

House of Balls (the first listing…seriously!)
House of Cinemagraphics (I wouldn’t expect any real original work)
House Of Dreams
House of Fades (in case H.O.C. is booked?)
House of Hui’s
House of Iron (take that, Mr. Wolf)
House of Java
House of Kai
House Of Liang
House of May Nin
House of Ming (these last four were consecutive listings; the owners must thing it’s really an ‘American’ thing)
skip one…next: House of Moy
House of Note
House of Oak (more trouble for the wolf)
House of Rental (Not For Sale)
House of Vacuumns (hang onto your hat when entering)
House of Wu (!)
As I review the list, I realize that one of my favorites is missing! There was once a very funky ‘House of Breakfast’ in S, Mpls.